AV 08 PARIS

After 25 years in the textile world, Hélène Gadenne decided to embark on the entrepreneurial adventure by creating AV08 Paris, the eco-responsible brand of cheches and scarves inspired by travel and amazing places, dedicated to men.

AV08´s logo is meant as an imprint surrounding and protecting you. Each model tells a story.

AV08 is an invitation to travel. Each model bears the name of a desert, an island, a forest, any extraordinary place on Earth. AV08 wants to evoke adventure, optimism, richness of colors and dreams.

The brands is particularly focusing on these products, which are essential accessories of the men's dressing room, bringing a chic and cool twist to any classic look. Hélène had always wanted to undertake an eco-responsible approach. The choice of materials is based solely on natural fibres, with respect of the environment: cotton from organic farming and GOTS certified, flax, and wool.

All cheches have the same size, made so to be able to wrap and tie it as you like. AV08 is part of the current “fair consumption” movement, which consists of consuming less but better.